About TOFU

The TOFU brand was launched in November 2005 in the heart of Covent Garden, London, as a bold statement of our design ethos: to balance creativity with functionality, by combining simplicity with unpredictable design. We wanted an approach that was entirely unexpected and tongue-in-cheek to even the most hardened shopper, where artistic direction is neither contrived or flashy.

Our aim is simple: to create a brand where the alternative becomes staple and change is flavour of the month every month!